PROMOTING ONESELF IN A JOB INTERVIEW (Business English for University Students) - Dr. Nunun Tri Widarwati, M.Hum

Have You Ever Heard About Promotion?
In running a business, having a good promotion is
important to persuade the costumers to buy our product. Then,
what does make the promotion convincing to the customers?
This chapter tells more about this subject.
The Concepts of Promotion
When doing business or trading both goods and services, the
thing that needs to be considered is promotion. What is the
nature of promotion? The word promotion derives from the
English word “promote”, which means to encourage. According
to Philip Kotler (1999), The coordination of all seller-initiated
efforts to establish channels of information and persuasion
to aid the sale of a product or service or the acceptance of a
concept can be defined as promotion.